WhatsApp Business API Useful Information

Useful Information

WhatsApp Business API Messaging Categories

When using WhatsApp Business API through WABA MANAGER by Business Mind FZE, conversations are categorized into four main types:

Marketing Conversations: Perfect for generating awareness, driving sales, and re-engaging customers. Examples include new product launches, targeted promotions, and cart abandonment reminders.

Utility Conversations: Facilitate follow-ups on user actions. Examples include order updates, delivery tracking, payment reminders, and feedback surveys.

Authentication Conversations: Securely authenticate users with one-time passcodes during account verification, recovery, or other integrity checks.

Service Conversations: Resolve customer inquiries efficiently, ensuring high levels of satisfaction and engagement.

Marketing, utility, and authentication conversations must be initiated with template messages, while service conversations can begin with any non-template message.

Understanding Conversation Duration

Each conversation type in WABA MANAGER has a specific duration:

Marketing, Utility, and Authentication Conversations: Last 24 hours unless a new conversation is initiated.

Service Conversations: Also last 24 hours unless closed by a new conversation.

Free-Entry Point Conversations: Remain open for 72 hours, offering extended communication opportunities.

Managing Multiple Conversations

Multiple conversations can be active simultaneously between you and a customer. This typically occurs when:

A marketing, utility, or authentication conversation is ongoing, and a new template message of a different category is sent within 24 hours.

A service conversation is active, and a template message is sent within 24 hours.

Free Tier Conversations

Each WhatsApp Business Account (WABA) comes with 1,000 free service conversations per month across all business phone numbers. However, marketing, utility, and authentication conversations are excluded from this free tier.

Maximizing Messaging Limits

Messaging limits determine the maximum number of business-initiated conversations (e.g., those triggered by sending a marketing, utility, or authentication template) that can occur within a 24-hour period.

Initial Limit: 250 business-initiated conversations per day.

Limit Increase: Possible increases include 1K, 10K, 100K, or even unlimited business-initiated conversations.

To increase your limit:

Achieve a connected status with your business phone number.

Maintain a high-quality rating by adhering to WhatsApp Business Messaging Policy.

Improving Messaging Quality

Your messaging quality is evaluated based on how recipients respond to your messages over the past seven days. Factors such as user blocks, reports, and feedback influence your quality rating. Maintaining high-quality messaging helps ensure a positive customer experience and keeps your messaging limits intact.

Business Phone Numbers on WhatsApp Business API

Your WhatsApp Business Account (WABA) requires a valid business phone number that meets these criteria:

Must be owned by you.

Should have a country and area code.

Must be able to receive voice calls or SMS for verification.

Numbers currently in use with WhatsApp Messenger or WhatsApp Business App must be deleted before they can be registered with WABA MANAGER.

Display Name Guidelines

Your business phone number’s display name is vital as it appears in WhatsApp Manager, chat headers, chat lists, and profiles. For the display name to be visible:

Complete business verification.

Ensure the name status is approved within WhatsApp Manager.

If the display name is edited by a WhatsApp user, the edited version will be shown instead.

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